Privacy Policy

Privacy Policy (as of September 10, 2025)

Akroma operates this shop and this website, including all related information, content, functions, tools, products, and services, to provide you as a customer with a personalized shopping experience (the “Services”). Akroma is based on Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, or share personal data when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy takes precedence with respect to the collection, processing, and sharing of your personal data.

Please read this Privacy Policy carefully. By accessing and using any of the Services, you acknowledge that you have read this Privacy Policy and agree to the collection, use, and sharing of your data as described herein.

 

What personal data do we collect or process?

When we use the term “personal data,” we mean information that identifies you or another person, or can be directly linked to you. Personal data does not include information that is collected anonymously or anonymized so that you cannot be identified or linked. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from such data:

  • Contact information, including name, mailing address, billing address, shipping address, telephone number, and email address.
  • Financial information, including credit, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.
  • Account information, including username, password, security questions, configurations, and preferences.
  • Transaction information, including the items you view, add to your cart, wishlist, purchase, return, exchange, or cancel, and your past transactions.
  • Communications with us, including information you provide when communicating with us, such as when you submit a customer support request.
  • Device information, including information about your device, browser or network connection, IP address, and other unique identifiers.
  • Usage information, including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal data

We may collect personal data from the following sources:

  • Directly from you: when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal data.
  • Automatically through the Services: from your device, when you use our products or Services, when you visit our website, and through the use of cookies and similar technologies.
  • From our service providers: when we engage service providers to enable certain technologies and when they collect or process personal data on our behalf.
  • From our partners and other third parties.

How do we use your personal data?

Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:

  • To provide, customize, and improve the Services
  • Marketing and advertising
  • Security and fraud prevention
  • To communicate with you
  • For legal purposes

Legal bases for processing under the GDPR

We process your personal data on the following legal bases:

  • Art. 6 (1) (b) GDPR (performance of a contract): e.g. to process your order.
  • Art. 6 (1) (c) GDPR (legal obligations): e.g. tax and commercial recordkeeping requirements.
  • Art. 6 (1) (f) GDPR (legitimate interests): e.g. to improve our services, prevent fraud, or for direct marketing.
  • Art. 6 (1) (a) GDPR (consent): e.g. for sending newsletters or using marketing cookies.

How do we share personal data?

Under certain circumstances, we may share your personal data for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

  • With Shopify: service providers and other third parties acting on our behalf (e.g. IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
  • With business and marketing partners: to provide you with marketing services and show you advertisements. For example, we use Shopify to support personalized advertising with third-party services based on your online activities across merchants and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on your place of residence, you may have the right to instruct us not to share information about you for targeted advertising and marketing based on your online activities across merchants and websites.
  • When you request or otherwise consent to sharing information with third parties, e.g. to deliver products to you, or when using social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or insolvency, to comply with legal obligations (including subpoenas, search warrants, and similar requests), to enforce applicable service terms or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services in order to provide and improve the Services. Data you submit to the Services is shared with Shopify and third parties, which may be located outside your country of residence, to provide and improve the Services. To protect, expand, and improve our business, we also use certain advanced Shopify features that include data and information from your interactions with our shop, with other merchants, and with Shopify. To provide these advanced features, Shopify may use personal data collected from your interactions with our shop, other merchants, and Shopify. In such cases, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights with respect to the use of your personal data for these purposes.

For more information about how Shopify uses your personal data and what rights you have, please refer to the Shopify Consumer Privacy Policy. Depending on your place of residence, you may also exercise certain rights regarding your data at the Shopify Privacy Portal.

Cookies and similar technologies

We use cookies and similar technologies (e.g., pixels or tags) to enable the use of our website, improve it, and display personalized content or advertising.

Cookies have different functions:

  • Strictly necessary cookies: necessary for the use of the website and the completion of orders.
  • Functional cookies: facilitate use (e.g., storage of login data or shopping carts).
  • Analytical cookies: help us understand how our website is used.
  • Marketing cookies: used to show you relevant advertising, including on other websites.

You can withdraw your consent to the use of non-essential cookies at any time by changing your [cookie settings] (Shopify Consent Tool) or deleting/disabling cookies in your browser.

For more information about the cookies we use, please see our separate Cookie Policy.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliate websites or are not controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information contained on those websites. Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, without restriction on their use by us or any third party. Our inclusion of such links does not imply our endorsement of the content of these platforms or their owners or operators, unless expressly stated in the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal data from children who are under the age of majority in your country. If you are the parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details below to request that this data be deleted. As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell” (as those terms are defined under applicable law) personal information from individuals under the age of 16.

Security and retention of your data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you send to us may be at risk during transmission. We recommend that you do not use unsecure channels when transmitting sensitive or confidential information to us.

How long we retain your personal data depends on various factors. These include, for example, whether we need the data to manage your account, provide you with services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and options

Depending on where you live, you may have some or all of the rights listed below with respect to your personal data. However, these rights are not absolute, may only apply in certain circumstances, and in certain cases we may refuse your request to the extent permitted by law.

  • Right of access/information. You may have the right to request access to the personal data we hold about you.
  • Right to erasure. You may have the right to request that we erase the personal data we hold about you.
  • Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
  • Right to data portability. You may have the right to receive a copy of the personal data we hold about you and to request that we share it with a third party under certain circumstances and with certain exceptions.
  • Managing communication preferences. We may send you promotional emails. You can opt out of receiving these emails at any time by using the unsubscribe option included in our emails to you. If you opt out, we may still send you non-promotional emails, such as about your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area, subject to the exceptions and limitations imposed by local law, you may exercise the following rights in addition to those listed above:

  • Right to object and right to restrict processing. You may have the right to request that we stop or restrict the processing of personal data for certain purposes.
  • Withdrawal of consent. Where we rely on consent to process your personal data, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of processing based on your consent before its withdrawal.

You can exercise these rights as indicated in the Services or by contacting us using the contact details provided below. For more information about how Shopify uses your personal data and your rights, including your rights in relation to data processed by Shopify, please visit https://privacy.shopify.com/en.

Exercising these rights will not result in any disadvantages for you. Where permitted or required by applicable law, we may need to verify your identity before we can process your requests. In accordance with applicable laws, you may appoint an authorized representative to make requests on your behalf to exercise your rights. Before we accept such a request from a representative, we will require proof that you have authorized them to act on your behalf. This may require you to confirm your identity directly to us. We will respond to your request promptly in accordance with applicable law.

Complaints

If you have any complaints about how we process your personal data, please contact us using the contact details below.

You also have the right to lodge a complaint with the relevant data protection authority. For our Frankfurt am Main office, this is:

Der Hessische Beauftragte für Datenschutz und Informationsfreiheit (HBDI)
P.O. Box 3163
65021 Wiesbaden
Germany
Email: poststelle@datenschutz.hessen.de

International Transfers

Please note that we may transfer, store, and process your personal data outside of your country of residence.

When we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant United Kingdom authority, unless the data transfer is to a country that has been proven to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, adjust the "Last Updated" date accordingly, and provide any notice required by applicable law.

Contact

If you have any questions about our data protection practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact:

Akroma Trading GmbH
Solmsstraße 9
60486 Frankfurt am Main
Germany
Email: support@akroma-trading.de

For the purposes of applicable data protection laws, we are the controller of your personal data.